Stapelbroek for Coolblue
For the new Coolblue store in Hasselt, the Netherlands, we were asked to design a modern sales area that seamlessly transfers the brand’s digital shopping experience to the brick-and-mortar store. The aim was to create an environment that brings technology to life, places customer focus at the centre and conveys the characteristic Coolblue feeling. With customised furniture, clear lines and interactive presentation areas, we have developed a space that is not only functionally impressive, but also expresses the brand identity in a friendly and inviting way.